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Crazy

into_the_wild

Dreams are what you wake up from.

14 years of Livejournalling, and hopefully, more to come.


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Crazy
into_the_wild

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My 4 poster designs: what do you think?



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From a marketing's perspective, the objective of the zo-card is to achieve the widest catchment of the target segment.

The target segment here are the: above 18, pubber/clubber, knows the latest trends, MTV generation.

To achieve said objective, the graphics of the zo-card must be:
1. eye catching
2. communicate the event
3. communicate the organizer
4. terms & conditions

#1 brings out "MTV" to the forefront to effectively communicate the organizer of the event. MTV carries strong brand equity, hence logo will achieve the widest reach. Although your objectives could be achieved, aesthetics are somewhat compromised, as compared to #2 and #3.

#2 is emotive, while #3 lends a sense of humour, however, may not be as effective as communicating the brand across. People have to come to close proximity to understand objectives of zo-card, whereas for #1, the brand automatically catches the eye of the target audience. If he is within the catchment demographic, he has a higher chance of picking up #1.

So ... I'll go with #1. But you can improve on the aesthetics. MTV logos come in various alternative designs. :)

Thanks dude.
It is actually meant for a small company toying around with the MTV night theme, so it's actually an infringement of MTV's logo (*?*). But the company liked the idea of it, though I think Roy's design is witty though unconventional; not too many will catch the gist of it. Nor Keith's designs. The corporate logo of the company for the last one might relate the best, if not for MTV's logo itself.

Thanks again. Great feedback. =)


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